Eiji Oishi, UPDATER: “the lack of visibility of the people behind the production process may contribute to societal issues”
When it comes to sustainable energy, using best practices differs between companies.
Failing to show the faces of those who help maintain the energy in a community causes a disconnect between the provider and the user. The lack of trust is one factor that may contribute to societal issues on a local and nationwide scale.
Promoting programs that aid in the adoption of renewable energy is the next step in providing power for and empowering communities. That might be a challenge when there isn’t a stable pricing plan for electricity.
By increasing the number of renewable energy power plants and maintaining transparency, users can develop a trust relationship with their energy company.
To learn more about the transition to sustainable power sources, Cybernews team interviewed Eiji Oishi, CEO and Founder of UPDATER, – A traceable electricity service aimed at providing renewable energy adoption throughout Japan.
Let’s go back to the very beginning of UPDATER. What has the journey been like over the years?
The beginning of UPDATER can be traced back to when the CEO, Eiji Oishi, saw someone wearing a keychain with a solar panel attached to it. He was riding the subway, and his cellphone was almost dead. He had a flash of inspiration, thinking, "It would be great if I could buy the electricity that person is generating." Subsequently, in conjunction with the initiation of power liberalization in Japan in 2016, UPDATER started its "traceable electricity" service.
We have been procuring electricity from renewable energy power plants nationwide. Our goal is to promote the introduction of renewable energy in Japan. We do so by supplying homes, businesses and wholesaling to local community power providers.